MY STORY

Hi, I'm Joe.

For most of my life, I was a soccer player.

And I don't just mean that I played soccer. It was really who I was. It was how I saw myself, how other people knew me, and honestly, where a lot of my confidence came from.

I played Division I soccer at Northwestern, and later went to Fairfield, where I earned my master's. At that level, mindset was always a huge part of my life. I probably wouldn't have called it "mindset training" at the time. It was just what you did. You learned how to deal with pressure, how to believe in yourself, how to visualize success, how to get yourself into the right state before a game, and how to keep going when things weren't going your way.

But in 2021, everything changed.

THE TURNING POINT

The night everything ended — and began

I hurt my knee pretty badly. I went to the doctor and was told I needed surgery and that I wouldn't be able to play for about a year.

And that hit me way harder than just, "I can't play soccer for a year."

It was more like, "Who am I if I'm not a soccer player?"

I remember one night shortly after that. I got out of my car, looked up at the stars, and had this overwhelming feeling of how small I was.

I started questioning everything.

"Who am I? What am I doing here? What's the point of all of this? What am I supposed to do with my life?"

And then, right there on the ground in front of me, was a dead frog.

I know that sounds strange. And at the time, I didn't really know what to make of it either.

But looking back, that night feels like the beginning of everything.

It was almost like the version of me that I had known my entire life was dying, and I was being forced to figure out who I actually was underneath all of it.

THE JOURNEY

The four-year journey

That started a four-year journey of really trying to understand myself, God, my mind, and life.

For a big part of that journey, I went deeply into Christianity. I started reading the Bible. I went to church every Sunday. I became very involved in my faith.

And that changed me.

I met Jesus through that experience, and I know who He is. Christianity gave me a relationship with God and taught me what faith actually feels like — not just believing something intellectually, but trusting when you can't see what's coming next.

Eventually, though, I started feeling this pull to explore even deeper.

And that led me to the south of France.

THE TEST

France: follow the pull

I really didn't have much of a plan. I rented a car, went by myself, and basically decided that I was going to follow whatever felt right and see where it took me.

At the time, I had also become really interested in Mary Magdalene after reading "Mary Magdalene Revealed," and I learned about this place called the Grotte des Oeufs — the Cave of Eggs — up in the mountains.

So I decided I was going to find it.

I ended up hiking basically off-trail, climbing these steep rocks, destroying my shoes in the process. There were moments where I genuinely wasn't sure if I should keep going.

And at one point, I just stopped.

I prayed.

I basically said, "God, guide me. Show me where I'm supposed to go."

And then I kept walking.

By the time I eventually came back down, it had gotten too dark for me to safely drive down the mountain. I didn't really know what I was going to do.

Then I saw some lights in the distance.

I walked toward them and somehow ended up at a monastery.

The monks took me in. They gave me a room. They fed me. I think the entire thing cost me around thirty euros.

And I remember sitting there thinking about how crazy the entire day had been.

I had gone into the mountains with basically no plan. My shoes were destroyed. I didn't know where I was going to sleep. I didn't know how everything was going to work out.

But somehow, it did.

And that experience stayed with me.

Follow the pull. Trust. Keep moving. You don't have to see the entire path before you take the next step.

THE STUDY

What I found when I came home

When I came home, I started studying this stuff seriously.

I read and listened to people like Joe Dispenza, Abraham Hicks, Neville Goddard, Wayne Dyer, Louise Hay, Joseph Murphy, Florence Scovel Shinn, Rhonda Byrne, Eckhart Tolle, and Michael Singer.

And obviously, they don't all teach exactly the same thing.

But I kept noticing this thread running through so much of what I was learning:

Your inner world matters. What you repeatedly think about matters. What you believe about yourself matters. What you expect matters. The way you speak to yourself matters. Your emotional state matters. Your ability to let go matters. Your imagination matters.

And when you deliberately begin changing what's happening inside of you, your experience of life begins changing too.

THE SIGN

The living frog

Then something happened in 2025 that brought me all the way back to that night in 2021.

I had just gotten home from a trip. There was a thunderstorm, and I was sitting outside on my porch praying.

And I was just deeply grateful.

Not asking for anything. Not trying to make anything happen. Just genuinely appreciating my life.

And for whatever reason, while I was sitting there, I thought about a frog.

A living frog.

About two and a half minutes later, completely unprovoked, a frog hopped around the corner of my porch.

And it just sat there.

Now, you can interpret that however you want.

But for me, the symbolism was impossible to ignore.

Four years earlier, when I felt like my entire identity was dying, there was a dead frog in front of me.

And four years later, after this entire journey, I'm sitting in gratitude, thinking about a living frog — and one literally hops around the corner.

That moment brought everything together for me.

THE WORK

Why I do this work

And that's really why I do what I do now.

I'm not teaching mindset because I read one book and thought it sounded cool.

I've been living this.

I've seen what happens when your identity gets stripped away. I've experienced what it's like to have no idea where you're going next. I've learned what it means to have faith when you can't see the path. I've spent years studying the mind, belief, identity, visualization, emotion, spirituality, and human potential — and then actually trying these things in my own life.

And what I want to help people understand is actually pretty simple:

You are not stuck with the person you've been.

You can change the way you think. You can change the way you see yourself. You can become deliberate about what you give your attention to. You can decide what kind of life you want to create and start becoming the person who lives that life before there's evidence that it's going to happen.

That's what mindset means to me.

It's not pretending everything is perfect.

It's realizing how much creative power you've been giving away to fear, doubt, circumstances, other people's opinions, and old versions of yourself — and learning how to take that power back.

Because I genuinely believe this: